What’s inside the PURE Sports Nutrition Range & why you’ll quickly become a fan

PURE Sports Nutrition is a New Zealand based company who have developed a nutritional range to assist in optimal performance & exercise recovery. But why do they stand out among such a saturated market? It’s their product INNOVATION & their ability to deliver NATURAL products without all the added nasties.

PURE has created clean and delicious endurance and recovery powders, protein powders, electrolyte supplements, and energy gels. They exclude all the nasties such as artificial colours, flavours and ingredients that are often hiding in products.

Instead PURE use a freeze dry technique to deliver high quality real fruit ingredients and vegetables, giving all their products a natural flavour that is not too sweet or over flavoured. Best of all the brand is innovative with their product development. 

Nitrates found in beetroot can enhance physical performance by increasing oxygen & nutrient circulation throughout the body

Beetroot Powder for Improved Sport & Exercise Performance

Some studies have shown beetroot powder may help enhance sport and exercise performance through it’s effect on the blood vessels. This is because it contains high concentrations of nitrates.

When nitrates are ingested, they are then converted to nitrite and stored in the bloodstream. In times of low oxygen availability (eg. while participating in physical activity) nitrite can be further converted to nitric oxide.

Nitric oxide has multiple functions in metabolic and vascular reactions, one of them being vasodilation (widening of the blood vessels). This causes an increase of blood circulation around the body and allows for more oxygen and nutrients to be delivered to where it’s needed. It also allows the body to quicker detoxify the waste excreted from hard working muscles.

Can you get nitrates naturally from the foods you consume? Yes, nitrates are mainly found in beetroot and green leafy vegetables like spinach and arugula.

The PURE Beet Endurance powder however is over 10 times more concentrated therefore it’s more efficient for enhancement of sporting performance. It is recommended to take daily for up to 5 days prior to an event to boost nitrate levels in the body.

To read more about Pure Beet Endurance powder click HERE.

A study in 2015 discovered that, intake of New Zealand blackcurrant extract for 7 days improved cycling time trial performance and increased fat oxidation during moderate intensity cycling.

Fat Burning & Immune Boosting Effects of Blackcurrent Powder

A study in 2015 discovered that the intake of New Zealand blackcurrant extract for 7 days improved cycling time trial performance and increased fat oxidation during moderate intensity cycling.

New Zealand blackcurrants contain high amounts of the phytochemical anthocyanin (a phytochemical is a non-nutrient substance found within plant foods that can have health benefits to humans). Anthocyanins are responsible for the dark purple colour of blackcurrants, and act as an antioxidant in the body.

Blackcurrants are also a great source of vitamin C which has benefits in not only boosting our immune system but also helping with blood vessel structure & functioning. This leads to reduced fatigue and helps to optimise recovery.

PURE’s Blackcurrant Recovery powder, is made of 100% freeze dried blackcurrants. You can use this for exercise & performance or just for general wellbeing. Mix 1 tsp into a glass of water or in a delicious smoothie daily. Click HERE for more information about the Blackcurrent Recovery powder.

An Energy Gel that’s Easy to Take

At last, an energy gel that is easy to take while running or on the move!!

PURE has created the Fluid Gel. It is an energy gel that has a thinner consistency than most gels on the market, ideal for drinking during exercises such as running. They are not sickly sweet nor over flavoured, and are designed to be easy to open and consume.

They also have Energy Gels and these are a similar consistency to the traditional gels. Check out the video to see the difference.

ALL of the gels use real ingredients for flavour, carbohydrates, and electrolytes.
✔️ Gluten Free
✔️ Dairy Free
✔️ NO added colour
✔️ Fructose FREE

More products from PURE Sports Nutrition

Whey Protein Powders

PURE protein powders are all whey protein concentrate, made from the milk of New Zealand grass fed cows. If you tolerate whey, it is the preferred protein in comparison to other types such as pea or brown rice isolate. This is because it contains richer sources of branch chain amino acids which benefits muscle recovery and growth.

PURE’s protein powders are a clean formulation, using stevia as their natural sweetening ingredient.

Electrolyte Replacement

Electrolyte replacement powders and capsules contain vital electrolytes required to re-hydrate your body during &/or post vigorous physical activity, heat or illness. It is usually essential to prevent dangerous dehydration.

PURE’s electrolytes contain REAL freeze dried fruit juice and contain no preservatives or anti caking agents. The first thing you will notice when you open the packet is the smell of fresh fruit, This is equally reflected in the natural fruity taste of the product.